Our History
UpClose had its start in March of 1987. Peter Schmidt, Owner and President, owned
a local rent a car franchise. All customers were from out of town. A resident of
Champaign-Urbana since 1965, his father Kurt was the manager of Lincoln Square shopping
center and his mother, Barbara, was an active volunteer throughout the community,
Peter has local roots and wanted to be able to be more involved in the Champaign
Urbana area.
1987 to 1990
A typing service and several copy shops on the University campus were purchased.
Several names were used including Clean Machine, Quick Copy, Quick Print and BluePrints
etc... Peter bought the stores and typing service and created a new company, UpClose
Graphics, Inc., named after the street he grew up on in his native Rhodesia.
Peter learned several things these first three years. Multiple store names and numerous
locations were confusing. Staff, mainly part time students, were not properly trained.
Store managers only dealt with problems. Typing sales, from IBM electrics accounted
for 50% of total sales. This did not bode well for the upcoming computer era. Sales
efforts were random and not targeted. A plan was needed quickly, before losses and
dwindling cash flow led the the failure of yet another of America's small businesses.
Stores were consolidated from six to two. Names were changed to UpClose Copies for
the Campus market and UpClose Printing for the Champaign Urbana market. A shift
was made from part time staff to full time staff. In depth product training was
initiated. Organizational charts and job descriptions were revised for clear and
fluid managerial and operational control. The overriding focus for any decision
was shifted to customer satisfaction.
The product mix was carefully reviewed. Surveys and comment cards were sent to customers,
productivity standards and capacities were reviewed for sales focuses. A database
was created of existing customers and prospects for direct mail and phone follow
ups. Continual reviews of financial statements and cash flows were made to monitor
progress
1991 to 2000
Customer needs dictated that additional equipment and products were needed. Customers
wanted to be able to deal with one place for their design, copying, printing and
mailing needs.
Printing equipment was added to enable a shift from black and white
copies to printing. Multi-color, high quality presses were added to allow for higher
quality multi-color and 4 color process printing.
Design and graphics department were expanded to better support
design and print needs.
For short run and quick turnaround capabilities, color copiers
were added to fulfill short run color needs. High speed black and white copiers
handled the need for larger copying.
Upgraded network capabilities, job pricing, and job tracking software
were added to respond to customer needs more quickly.
Finishing equipment added to the production of quicker turnaround
for perfectly bound books, booklets, perforations, numbering, and shrink wrapping.
Mailing services assist customers with their mailing and direct
mail needs along with dealing with the multitude of regulations from the US Post
Office.
Web site, file transfer protocol (FTP site) and e-mail capabilities
to allow customers to send files more easily and communicate with their Service
Representatives.
2001 to 2006
Computer to Plate for the printing press was added for efficiency
and a better quality product with greater productivity.
UpClose added a Marketing initiative and changed our name to UpClose
marketing and Printing. With the word copy phased out and being replaced with digital
printing, customers were needing more than a service representative to take orders.
Customers needed a consulting team to help with their marketing
and printed image needs.
2007 to present
Sign, Poster, and Banner equipment was added to take advantage of the need for larger
print and image needs.
New mission statement and slogan were adopted to more accurately reflect the UpClose
focus.
UpClose Marketing and Printing has a goal to simplify all the choices customers
have for their marketing, design, signage, printing, copying, and mailing needs.
"Where your image IS our business"